The 2026 World Cup's final four are split between Adidas and Nike, extending a kit-brand rivalry that has shaped modern ...

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

From marketing to product, the competition is fierce.

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...