Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

According to a new survey from Vertis, conducted by Marshall Marketing and Communication as reported in DirectNewsline, a significant majority of consumers still use direct mail as their primary way ...

Raising postage rates hasn’t exactly been a popular move among marketers and print service providers (PSPs) in the last few years. Last July’s USPS increase alone averaged 7.8%, which is why the ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Digital enthusiasts like to crow about the “death of direct mail,” but make no mistake: when combined with digital channels, direct mail can be even more effective now than ever before! Many marketers ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...