Whether you realize it or not, your life is already driven by data. Recommendation engines drive your daily entertainment choices, social media affects your decision-making and so on. The question is ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Data-driven is a common business term, but few companies know what it means or how to achieve it. Learn more from Nephos CEO, Michael Queenan. “Data-driven” is a commonly-used term these days.

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...

Over the past decade, firms have taken the plunge to become data driven. They have amassed data, invested in technologies, and paid handsomely for analytical talent. Yet for many, a strong, ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...

Broadcasters are gaining access to vast amounts of audience data, ushering in a new era of insights. As both traditional broadcasters and OTT entertainment providers assert their position in the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

By Valerie Volcovici and Jason Lange WASHINGTON, June 11 (Reuters) - Just one-in-three Americans approve of the fast pace of data-center construction that supports artificial intelligence and most ...