In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

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Lisa joined CNET after more than 20 years as a reporter and editor. Her coverage of AI ranged from a hands-on with OpenAI's empathetic Advanced Voice Mode to in-depth explainers on LLMs, ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It's one year in for Amazon's AI bot — named Rufus — that promised to help answer all your product ...

Rufus 4.3 Beta is now available for download from GitHub. The latest pre-release version contains several changes, such as restricting Windows installation to S mode, NTFS enforce for Linux, and more.

Rufus is a free, portable utility that creates bootable USB flash drives from ISO files. As of 2026, the latest version is Rufus 4.13 — and it’s faster and more capable than ever, with built-in ...