Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity. They fail long before that because Google never considers them eligible in the first place. This is ...

New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced. This should result in better local responses from OpenAI's ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...