Parle Products, the biscuits and confectionery company, has unveiled a new division called Parle Platina. With the new division that will comprise Parle’s range of premium products, the company aims ...

Biscuits and confectionery company Parle Products will continue with its bullish 360-degree marketing approach for its latest division Parle Platina and dedicate 50% of its marketing budget to the ...

Mumbai: With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its revenue ...

Mumbai: With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its revenue ...

While the Parle's strength remains the popular with brands like its flagship Parle G, its Platina unit will adopt a new identity and imagery for the premium segment. Photo: Pradeep Gaur/Mint Bengaluru ...

Biscuits and confectionery company Parle Products expects Parle Platina, a division that it recently set up for its premium products, to contribute nearly 25 per cent to its overall revenues by the ...

In a bid to consolidate its premium range of products and improve brand recall, Parle Products on Friday announced the launch of their new division, Parle Platina. The new division will include ...

India-based snacks manufacturer Parle Products has created a sub-brand, Platina, for its “premium”, modern and more internationally-oriented products. The shift has come as Parle is planning to stress ...

Parle, the corporate brand, seems to have mastered the art of creating multiple sub-brands that have become iconic in their own product categories over the years; outgrowing its mother brand. Parle G ...

Mumbai, May 7 () With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its ...

Mumbai, May 7 (PTI) With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of ...