Betty James, who named the toy her husband invented -- the Slinky -- and rebuilt the toy company he abandoned, making the springy plaything a pervasive part of American culture, has died. She was 90.

Slinky is making the jump to digital and social media with a marketing push centered on crowdsourcing a new jingle. The Just Play legacy brand is betting that consumers will have nostalgia for its ...

The 67-year-old Slinky is celebrating 350 million sales A private equity firm recently invested in Slinky toys The company that makes Slinkys is based in Michigan It has walked down staircases all ...