Ahead of the upfront market, one major issue that seemingly has quieted down is pharmaceutical advertising. Still, things could change once the TV season gets going. Heading into the market, there was ...

On Sept. 9, 2025, the U.S. Department of Health and Human Services and the Food and Drug Administration jointly announced a crackdown on deceptive direct-to-consumer (DTC) pharmaceutical advertising, ...

Spot and Tubular Labs data show allergy and chronic disorder medications take many of the top spots when it comes to pharma advertising spend.

Throughout the first half of 2025, industry leaders have pondered whether Health and Human Services Secretary Robert F. Kennedy will act on his threat of a potential pharma TV ad ban. While banning on ...

President Donald Trump signed a memo on Sept. 9 to increase enforcement actions against companies that use direct-to-consumer pharmaceutical advertisements and do not adequately disclose side effects ...

The Trump administration announced a crackdown on pharmaceutical advertising on television and social media platforms, potentially disrupting billions of dollars in annual ad spending. President ...

But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers say ...

The Make America Healthy Again (MAHA) Commission released the Make Our Children Healthy Again Strategy (MAHA Strategy) this week. The MAHA Strategy, a cornerstone of the MAHA movement championed by ...

President Donald Trump signed a memorandum on Tuesday pressuring pharmaceutical companies to abide by transparency laws in their advertising, particularly on social media. The administration will ...