Discover how corporate sponsorships work, their marketing benefits, and how they differ from philanthropy. Learn examples and ...

Corporate sponsorship is a marketing tactic that involves a business providing financial contributions to help fund an event, institution or other project, explains the Council of Nonprofits. It can ...

Public support for the LGBTQ+ community by corporations has become politically risky, public relations expert says.

Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group, has 15+ years as an influential global B2B branding leader. The events of the last 14 months caught us all off guard.

Sponsorships can help close the wage gap, especially for black and Hispanic women, a new PayScale report showed — but often, white men receive sponsorship more often and benefit more from sponsorship.

The following is a guest piece written by Nicole Greene, vice president analyst in the Gartner Marketing Practice. Opinions are the author’s own. The 2026 FIFA World Cup will be one of the biggest ...

WASHINGTON — The $26.5 million in public funds affixed to Dale Earnhardt Jr.’s race car in the form of a National Guard logo is an attractive target for lawmakers in the midst of a military budget ...

United Rentals has been the primary sponsor of Graham Rahal’s car since 2016, giving the company prime position on the car and more. (IBJ photo/Mickey Shuey) For IndyCar driver Graham Rahal, the need ...

The pandemic-inspired digital transformation combined with pent-up demand and the unifying nature of sports led to more effective sponsorship campaigns in 2020 than in 2019—among those willing to ...