While the US inbound tourism market declines under political and security anxieties, China’s aggressive visa-free expansions ...

With the exception of the Covid-19 pandemic, 2025 saw the biggest drop in foreign visitors to the US in two decades due, in ...

As America’s global image wavers, Brand USA faces the daunting task of restoring traveler confidence with a sharply reduced budget. Private industry and a handful of committed insiders are stepping in ...

Brand USA is being asked to promote a destination undermined by U.S. government policies on equality, funding, and border treatment. As Canadian and global travelers quietly turn away, eTurboNews ...

Brand USA launched an "America the Beautiful" tourism-marketing campaign, aiming to increase inbound tourism to the U.S. The destination marketing organization launched the campaign to accelerate ...

In 2025, U.S. inbound travel from Canada was down 20.9% year over year. Photo Credit: Savvapanf Photo/Shutterstock FORT LAUDERDALE -- With cross-border travel from Canada continuing to lag, Brand USA ...

Hotel and visitation numbers were expected to spike this year. So far, several of the host cities have instead seen slumps.

kishiwada castle in Japan seen through cherry blssom - Richie Chan/Shutterstock To celebrate the 250th anniversary of the founding of the United States, the Japanese Tourism Agency (JTA) has ...

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ...