Why does every 2026 World Cup match stop for water? Here is how long hydration breaks last, when they happen and why Fox is showing commercials while Telemundo stays with the action.

A surprising trend has developed over the course of this World Cup, with many fans making the peculiar decision to snub Fox’s English coverage of the tournament in favor of the more gripping ...

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

A rare 2012 commercial featuring Lionel Messi and Kobe Bryant has resurfaced during the 2026 World Cup, bringing back one of the most memorable sports ads of the last decade.

FIFA's mandated three-minute breaks have been a talking point throughout the 2026 World Cup.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

Scoring the golden goal in the final might seem like the pinnacle moment for an athlete competing at this year’s World Cup. But Matthew Torrell is using the airwaves on the world’s biggest stage to ...

The math is simple and staggering. FOX is selling 30-second ad spots during hydration breaks at around $200,000 for early-round matches. For games featuring the US Men’s National Team, that price ...

Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024 ...