Nathan Ansell will take over from Andria Vidler in spring 2027, and joins the AA Council from July as president elect.

Consumers still trust search engines more than AI assistants. More than three quarters (77%) of online searchers say they ...

For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey ...

From M&M’s brand character getting its ad banned to a fully AI-run marketing team experiment, it’s been a busy week. Here is ...

There is growing evidence that B2B brands are becoming braver when it comes to introducing influencers to the marketing mix. Global technology company IBM is one B2B giant investing more into both ...

Coca-Cola has updated the design of Coca-Cola and Diet Coke, bringing them in line with the refreshed Coca-Cola Zero packs it unveiled in February. It marks the first global packaging update since the ...

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...

Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...

The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.

Former CMO Christophe Poirier took on the role in 2024, and says the business has a common culture based on the phrase: ...