Here are five pillars that give you a complete picture of what influencer marketing is actually doing for your brand.

The 2026 World Cup campaigns that landed in the USA TODAY Ad Meter Brand Spotlight are down to eight finalists. Cast your vote for the champion!

IU and Park Bo-Gum have been named Korea's top advertising models for 2026 in a survey of advertising and marketing ...

Alphabet is pouring more cash into AI infrastructure each year than most companies generate in a lifetime, and the ad empire ...

For decades, leadership teams have argued over who owns the brand: the chief marketing officer or the chief communications ...

Michigan continues to face legal fallout from Sherrone Moore’s arrest. The incident might trigger another major change, as ...

Christian Pulisic’s World Cup was a bit of a disaster. While this may appear incredibly hyperbolic I’m only going to stop you ...

Warde Manuel's future as Michigan athletic director is in doubt, according to multiple reports from Sunday, July 12.

Michigan Wolverines athletic director Warde Manuel’s future with his school is in jeopardy, according to recent reports. In ...

Quick Takeaways Why Best of SCV Actually Matters for a Local Business I’ve had business owners tell me, half-joking, that a readers-choice award is “just a popularity contest.” […] ...

Hilary Duff turned up the heat in a playful new campaign for Bath & Body Works. The actress and singer posed in a soaked ...

Erling Haaland captured hearts across the globe with his fun-loving personality off the pitch for Norway in the 2026 World ...