Josh Charalambous and Ellie Chakarto take a look at why this World Cup is restraining its stars with branding rules ...

A commercial for AI company Anthropic's chatbot Claude drew sharp criticism from viewers during Saturday's quarterfinal ...

Soccer fans around the world are witnessing a tournament on a scale never seen before as the FIFA World Cup features 48 teams ...

Lionel Messi is an unlikely commercial superstar, in many ways. He’s introverted, even shy. In Argentina, the 39-year-old is ...

The FIFA World Cup continues to grow into one of the world’s biggest commercial properties. Fresh figures show its financial ...

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

Gianni Infantino, president of FIFA, is once again in the spotlight thanks to the 2026 FIFA World Cup. Infantino, meanwhile, ...

Industry experts say FIFA's hydration breaks could create premium advertising inventory, but long-term value will depend on ...

Inside Gianni Infantino's personal life, including his wife, four children, Italian heritage, multiple nationalities and FIFA ...

An entire economic ecosystem could be constructed, encompassing communities across the country beyond the big three hubs ...

Following the expansion of the current World Cup from 32 to 48 teams, with the tournament also increasing to 104 matches, FIFA's ...

The 2026 FIFA World Cup is expected to become the largest tournament in the competition’s history. Hosted jointly by the U.S., Canada, and Mexico, the first time three countries have shared hosting ...