As Adidas and Nike continue to duke it out over who may win over the consumer during the World Cup tournament this summer, the two powerhouse brands may have another competitor in the mix soon. In a ...

Everyone's favourite furry red monster from Sesame Street just can't catch a break... Earlier this month, Elmo learned the hard way that New York Knicks fans don't go in for diplomacy when he wished ...

Elmo, wary of repeating his Knicks controversy, has thrown his full support behind Team USA in the 2026 World Cup. The iconic Sesame Street character ruffled more than a few feathers several weeks ago ...

This time around, Elmo isn’t sitting on the fence. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. The “Sesame Street” star said in a video shared ...

Elmo resurfaced this week to announce his full support of the United States men's national team before their Friday World Cup match against Australia. The "Sesame Street" star also made sure to ...

Editor's note:Follow along live for 2026 World Cup opening match and thestar-studded opening ceremony! Is Elmo ready to pick a side? The Sesame Street character appeared on the FOX broadcast ahead of ...

The 2026 FIFA World Cup is officially here. Every major sportswear brand on the planet has engineered a marketing campaign leading into the global event. However, no companies have done it bigger and ...

Elmo found himself at the center of an unexpected social media debate after offering a wholesome message ahead of the NBA Finals. Before Game 1 between the New York Knicks and San Antonio Spurs on ...

The official social media account for Elmo responded to critics after the beloved “Sesame Street” character found itself in hot water for saying it “hopes” the New York Knicks and San Antonio Spurs ...

It was a simple six-word message wishing the best for both the San Antonio Spurs and New York Knicks in the build-up to the 2026 NBA Finals. The lovable, always positive "Sesame Street" character didn ...

“Elmo causing NBA Finals drama” probably wasn’t on your bingo card. The famed “Sesame Street” puppet is getting pushback from fervent New York basketball fans after wishing both the Knicks and Spurs ...

CLEVELAND, Ohio — A familiar, furry red figure managed to become one of the most talked about characters of the 2026 NBA Finals before the opening tipoff. Not a player. Not a coach. Elmo. All the ...