The hiring of Dos Santos comes after Puma created dedicated teams for its sportstyle and core businesses earlier this year.

Dos Santos joins the sportswear retailer from Nike, and her official title at Puma will be VP BU core. Dos Santos has been ...

However, despite his crazy leaping ability, the late Los Angeles Lakers legend admitted that his 2008 Nike commercial for the ...

Roger Federer retired as one of tennis' greatest players. But the most astonishing chapter of his career began after his ...

Dallas Wings star Paige Bueckers continues to impress this 2026 season and show everyone that she's one of the best players ...

The 2026 World Cup Golden Boot race is uniquely competitive, with trophy sponsor Adidas directly vying against rival boot ...

The activewear brand is splitting the role in two, with Rebecca Cai taking on oversight of global markets and Alice Delahunt joining to focus on the customer.

While club salaries remain a major contributor to their wealth, today's biggest football stars earn hundreds of millions of dollars through endorsements, business ventures, investments and personal ...

Some companies advised players to cover its logo with league-approved paint, while others, such as Caddix, said it would pay ...

Carlos Alcaraz remains the biggest commercial star in tennis despite a season interrupted by injury. According to Sportico’s ...

Nike's 2011 The Kobe System campaign delivered one of its most memorable commercials by pairing Kobe Bryant with Kanye West.