Do you remember Alpenliebe's ad from 2010 featuring Kajol? Alpenliebe had used the concept of role reversal between human beings and monkeys, to give a new spin to the brand positioning of 'irresistibility'. The 50-second commercial was created by McCann Erickson and produced by Ram Madhwani of Equinox. | Advertising and Media Insider India
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Before “quirky ads” were a trend, Alpenliebe India went feral, literally. @Kajol played a monkey. A monkey acted human. And yet somehow, the emotion, humour, and message all landed perfectly. A masterclass in bold storytelling and brand recall. Some ads make you laugh. Some ads make you think. This one did both and stayed with us for years. This one did both and stayed with us for years. #WhatTheMarketing | MalesLife
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