The History of Cake Mix While cake mix was invented in the 1930s, it didn't achieve widespread popularity until after World War II. Marketers at companies like General Mills pushed the convenience of their Betty Crocker mixes to a post-war America eager for modern efficiency. However, early consumer research revealed that bakers felt a sense of guilt; the process was *too* easy and lacked creative contribution. In a stroke of marketing genius, companies removed the powdered eggs from the recipe.
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